Trusted by athletes. Built for all. Made to endure.

The Pain Cave headwear is athlete-driven performance gear, tested in the world’s toughest races and environments. Built to go the distance, it supports podium chasers, FKT hunters, and everyday adventurers alike – headwear that works as hard as you do and inspires ordinary people to do extraordinary things.

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Our reviews

Google
Rebecca Hormann profile picture
Rebecca Hormann
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Highly recommend the brand and the person behind it all. The headbands are a favorite of mine and have been a great piece of kit in all sorts of weather. The thick band is perfect for protecting & keeping your ears warm. This kit is made with a lot of thought and care.
Google
Zoe McLennan profile picture
Zoe McLennan
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Great kit! Love my Pain Cave headwear, the buff has been a staple all winter :). Cap is super comfy and breathable which is great as I get a really hot head! Looks good too ;). Would defo recommend.
Google
Anne Crawford profile picture
Anne Crawford
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I found Jon by chance and was keen to use him as a coach due to his amazing achievements and his enthusiasm for running long. He had been very patient with me as I seem to have been constantly injured in which he keeps changing the program to accommodate this. He has always been available when I need him, whether that’s to talk about an upcoming race or to stop me spiralling. I am looking forward to seeing what we can achieve together as long as he keeps me on his books 😛
Google
olly beer profile picture
olly beer
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Gorgeous headband, 10/10 quality and super comfy! Washed multiple times and still amazing quality
Google
Thomas Nelson profile picture
Thomas Nelson
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I have been working with Jon as my coach for a few months and have really enjoyed his approach to coaching and working hard! Highly recommend 👌🏼
Google
love hills profile picture
love hills
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I use these hats for my training and racing. I also have a team of runners i coach and I recommend the brand to them also due to the lightweight fabric, variety of types for different weather and routes. Designed by a trail runner for trail runners
Google
martin mena jimenez profile picture
martin mena jimenez
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I am very excited and pleased with this brand. I have used my cap for both training and trail running competitions and the comfort and quality of the product is great. The hours go by and the cap is still comfortable.
Google
Katie Brazier profile picture
Katie Brazier
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Great headwear! Comfortable, fits super well with a ponytail and head sweat proof! 🌸❤️
Google
Chris Cope profile picture
Chris Cope
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There's a reason Pain Cave Headwear is so good. Jon Shield knows everything there is to about running and he's fastidious in detail. Products you can rely on. The Eco stretch Beanie is the warmest and most comfortable hat I've had; I've no idea how it is so light!
Google
Tasha profile picture
Tasha
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The brand itself has such a strong backstory, which makes wearing it feel even more meaningful - it’s not just kit, it represents grit and pushing your limits. The fit is really comfortable, sits well, and doesn’t move around even during harder efforts. It’s also super breathable, which makes a huge difference. The patterns and colours are bold, unique, and genuinely look great at races and events - you actually notice people wearing them.

Explore

Explore the latest from Pain Cave, including new product developments, racing news, and expert advice.

Beyond the “Hit”: Reconceptualising Perseverance in Ultra-Running by Dr Julian Ayres


Creating a community

The Pain Cave is all about encouraging people to have a purpose and a ‘can do’ attitude through a shared love of running and the outdoors. The mission is to entice people to step out of their comfort zone promoting a positive mindset and belief in themselves. The Pain Cave community wants to bring people together with their dreams and aspirations, fueling their desire for challenges and adventures.

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